| Craft Brewing Industry Facts
Provided by the Institute of Brewing Studies, the following statistics detail the Craft Brewing Industry as of December 1996.
- As of December 1996, there were 1998 micorbreweries, brewpubs and regional specialty breweries in North America.
The breakdown is as follows:
United States: Total - 1,067
25 Regional Specialty Brewers
385 Microbreweries
57 Brewpubs
Canada: Total - 131
11 Regional Specialty Brewers
46 Microbreweries
74 Brewpubs
- According to the Beer Institute, Total U.S. Beer Sales for 1995 include domestic, imports and exports were 196,554,000 barrels.
The breakdown is as follows:
Domestic: 176,930,000 barrels
Imports: 11,263,000 barrels
Exports: 8,361,000 barrels
- 1995 craft-brewed beer sales were approximately 3,779,993 barrels, reflecting growth of 51% over 1994 production.
- Craft beers had a 2% market share in 1995, up from 1.3% in 1994.
- As of September 1996, there were 133 contract brewing companies in North America.
- In 1995, 287 new breweries opened in the United States: 196 brewpubs, 91 microbreweries.
- The total U.S. craft-brewing industry volume for 1995 was $2,028,000,000.
- The total U.S. domestic beer sales have decreased over the past five years, from 181,541,766 barrels in 1990 to 176,930,000 barrels in 1995.
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Definitions
The Institute for Brewing Studies has provided the following definitions:
Microbrewery: A brewery that produces less than 15,000 barrels of beer per year. Microbreweries sell to the public by one or more of the following methods: the traditional three-tier system (brewer to wholesaler to retailer to consumer); the two-tier system (brewer acting as wholesaler to retailer to consumer); and in some cases, directly to the consumer through carryouts, on-site tap-room, or brewery restaurant sales.
Brewpub: A restaurant-brewery that sells the majority of its beer on site. The beer is brewed for sale and consumption in the adjacent restaurant and/or bar. The beer is often dispensed directly from the brewery's storage tanks. Where allowed by law, brewpubs often sell beer "to go" and/or distribute to off site accounts. Note: Brewpubs whose off-site beer sales grow to exceed 50 percent of the total are recategorzied as microbreweries.
Contract Brewing Company: A business that hires another company to product its beer. The contract brewing company handles marketing, sales, and distribution of its beer, while generally leaving the brewing and packaging to its producer-brewery (which, confusingly, is also sometimes referred to as a contract brewer).
Regional Brewery: A brewery with the capacity to brew between 15,000 and 2,000,000 barrels.
Regional Specialty Brewery: A regional-scale brewery whose flagship brand is an all-malt or specialty beer.
Craft Brewer: 1. Possess a federal brewer's notice or Canadian equivlent. 2. Brews at least 90% of beer sold using no more than 20% adjucts. 3. Does not use artificial ingredients, artificial colors or artificial agents in the beer. 4. Is not more than 1/3 owned by another Company of greater than 50 million revenue and is not itself a craft brewer.
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